Key 33 is about partnership: aligning with and attaching to clients, making their ongoing success the ultimate goal.
Keys are used to unlock things, open up places, remove barriers and allow us to achieve goals that were previously out of reach.
To open a lock, a key needs to align with and attach to all the tumblers. Of course, it can’t be opened by just any key. The key must be specially made to fit the lock–and that’s why we’ll work to fuse strategy, story, and design together to deliver a complete brand identity system and holistic communications strategy.
Storytelling is the key to a great brand and is the most meaningful way to communicate any message. Always has been. Always will be. Stories humanize, flush out, and conceptualize a brand; inviting people to participate in the exchange. I believe in telling stories and opening up dialogue—whether it is with myself and my clients, or my clients and those they are trying to reach and impact.
Every interaction, every touch-point matters. A well-told story creates an authentic narrative and connection with an audience: it builds sustainable brand awareness and brand value. Key messages are the core phrases you want your target audience to latch on to.
Great marketing and communications mean greater resources, greater creativity, and a greater ability to provide potential customers and clients with meaningful and complete interaction. So let’s connect, collaborate, twist the key, and unlock the door in this digital era.
Meet Desiree — Communicator. Creator. Collaborator.
Desiree can unlock the scene that celebrates your story.
Creativity guides my dynamic, versatile and eclectic spirit. I treasure seeing the world from different perspectives and have immense admiration for entrepreneurs, organizations and artists who push me to look deeper at a subject.
During my career as a marketer, director, communications strategist and community relations executive in the arts and culture industry and economic development sectors, I built and led programs and strategies which connect people to each other and the things they feel passionately about, positively impacting engagement, patronage and sustainability. I have a decade of experience working for causes I believe in and along the way, I have picked up knowledge and skills that are both action-oriented and adaptable.
As a communications professional, I enjoy the lofty things like the theoretical and philosophical foundations of thinking, speaking, and writing. But what I enjoy even more is the quest to distill it into a message for patrons, customers, donors – to latch onto effective storytelling – to establish relationships and celebrate individuality, as well as community, self-expression and imagination.
I am proactive, passionate and dedicated to working with inspiration, humor, and kindness – and I am excited to fuse my experience with your communications, marketing, branding and fundraising needs.